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February 8, 2013 / Baca

VCR Street Smarts #5: French Press

French Press is an easy, awesome way to make coffee at home. Here’s a quick tutorial to get you off and running!

February 5, 2013 / Baca

VCR Street Smarts #4: Cascara

Cascara has been getting a lot of attention in the coffee world lately.  We had a few people write us on Twitter asking us what exactly is Cascara, and where specifically does our Cascara come from. Here ya go!

February 1, 2013 / Baca

Linea Love

If you’ve been in or around specialty coffee for any length of time you’ve probably made or have been served espresso from a La Marzocco Linea. The Linea is the quintessential espresso machine and many Baristas first revolutionary espresso experiences have been had behind the wheel of this machine…I know mine was. At the SCAA Expo in Boston this April La Marzocco USA will unveil the next generation Linea, the Line PB. To celebrate this La Marzocco USA has launched The Linea Love Campaign. Linea Love focuses on people sharing their stories of this legendary machine and what the Linea means to them. Here’s our contribution to the Linea Love campaign. You can see all the videos, stories, and pictures for this campaign here: Linea Love

January 28, 2013 / Baca

VCR Street Smarts #3: The Popcorn Project

We received a question on Facebook about home roasting and whether or not it’s worth trying. There are lots of options for roasting at home but a popcorn popper is by far the most affordable and readily available so we scored one for thirty dollars and gave it a go.

January 25, 2013 / Baca

VCR Street Smarts #2, Dialing In Your Grind Setting for V60

The Street Smarts video series will be geared towards answering any coffee educational questions we receive through social media. Videos may be simple Q&A or full blown tutorials depending on the topic. If you have a question hit us up on Facebook, Twitter, or Instagram and we’ll try to get some info to you.

This video was requested in response to our “Getting Started with Home Brewing” video and addresses how to determine your grind setting for a single serve Hario V60. I’m sure we’ll dive into particle size again sometime in the future but this should set you off on the right foot. To watch any of the other Street Smarts series click here: Street Smarts.

January 23, 2013 / Baca

SCAA Educational Offerings at the SWRBC

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We’re incredibly excited to host the SWRBC again this year. The event will take place March 15-17 at the Top of the Ritt (same building as last year) in downtown Santa Cruz just blocks away from our Pacific Avenue Store. For those of you who are interested in competing, judging, or volunteering you can sign up to do so here: SWRBC

In addition to the competition we will be offering several other educational opportunities that week. These include:

-IDP SCAA Instructor Development Program 3/12/13

-BGA Examiners Training  3/13/13

-CP190 BGA Level One Certification Testing 3/15/13

-CP290 BGA Level Two Certification Testing 3/16/13

To sign up for any of these courses click the links above. If you’re a Barista who’s certified to give BGA Level 1 or 2 exams and want to help out, email Alex LittleJohn at alex@vervecoffeeroasters.com. Looking forward to seeing you there!

January 21, 2013 / Baca

Good Food Awards

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It’s been an exciting weekend for us at Verve. We were greatly honored to have two winners at this year’s Good Food Awards with our Elida Green-Tip Gesha and Birhanu from Ethiopia. These two coffees were chosen from an entry field of over 1300 products and represent the best of what our industry has to offer. The Elida received special mention as the highest scoring coffee overall.

The Good Food awards celebrates outstanding American food producers and the farmers who provide their ingredients by recognizing them for taste and sustainability. Now in its third year, the Good Food Awards is redefining top level food and drink culture inthe United States.

 
During the awards ceremony Verve co-owner Colby Barr gave a short keynote speech on how “Good Food is Good Business.” Sprudge has an excellent write up on the awards ceremony and has transcribed Colby’s speech in its entirety. You can read it all here: Sprudge/Good Food Awards

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