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March 25, 2014 / Verve

Verve Video Tour

It’s no secret, we love where we live. Santa Cruz is as much a part of Verve as the coffees we source and serve. We shot this video tour to give a quick look at our hometown, our three stores across Santa Cruz, and the roastery and office we get to work at everyday. We hope you enjoy it as much as we did.

Better yet, come and see us.

December 20, 2013 / Colby Barr

Cold Brewed Coffee on Nitro-Tap

We are happy to announce cold brewed coffee on nitro-tap at our Pacific Avenue location! We are offering both Streetlevel and Ethiopia Kochere served in fluted Belgian beer vessels. The nitro-tap produces a very creamy and unique flavor profile that is unlike any other iced coffee you’ve had. Stop by our shop at 1540 Pacific Ave. in downtown Santa Cruz for a taste.


November 5, 2013 / Verve

Going Big.

It’s true, we love art. We posted a short version of this a while back on our Instagram, but wanted to share the full time-lapse with you. Check out our friend and local artist Jeremiah Kille making it his own in our roasting facility.


October 22, 2013 / Colby Barr

Serious Drinks / NYC Pop-Up Store.

Serious Drinks just listed us in their Top 5 Coffee Blogs out there, so it is only fitting that we include that…. in a blog post!

They noted our VCR StreetSmarts Videos as “some real coffee smarts minus the pocket-protector geek set.” I’m pretty sure that was a compliment so be sure to check out all of our videos (with more to come very soon) by scrolling down the blog or clicking here.

On another note, we just announced that we will be doing a pop-up store in New York for the holidays, starting November. It will be in conjunction with some real tight buds of ours and is going to be a blast. More to come on that very soon.

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August 26, 2013 / Baca

Summer Yard Sale

This Saturday we will be hosting a Summer Yard Sale with KZSC Radio from 10:00am – 3:00pm, at our Roastery. We’ll be selling off apparel, brew merch, and other items from our warehouse at great prices. There will also be thousands of records from Streetlight, Metavinyl, and Bluebeat. You don’t want to miss this!

July 12, 2013 / Baca

VCR Street Smarts #16: Cupping

A beginners guide to cupping.

June 17, 2013 / Baca

VCR Street Smarts #15: Chemex

We had loads of Chemex requests so here you go!


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